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Samsung Odyssey Ark - Virtual Production Case Study

Jungle King - Gaming Campaign

Samsung is advertising a gaming monitor with a video campaign shot at a virtual production studio equipped with a 1.5mm pixel pitch LED volume.

samsung odyssey ark - jungle king virtual production campaign
Image by. VisualLab.media

Virtual production has entered a new phase as commercial shoots for display technology are now being shot in virtual studios using LED backdrops.

In October 2022, it was announced that a new promotional video for Samsung’s latest gaming monitor had been filmed at Ramaz Studios, a virtual production studio in London by VISUALAB Media. The video features esports presenter Iain Chambers.

jungle king - samsung odyssey ark - virtual production campaign with Ramaz Studios
Image by VisualLab.media

Ramaz Studios, led by Raymond and Mazin, offers a 4,500-square-foot virtual production film studio for hire. The studio features P1.5-millimeter LED filming displays for photo-realistic environments that offer greater clarity than the P2.6-millimeter LEDs typically used by cinematographers. Moiré effects are therefore unnecessary.

Samsung Businesses UK head Damon Crowhurst posted on LinkedIn with a timelapse preview of the recent campaign for the Samsung Odyssey Arc gaming monitor.

“Had great fun creating a campaign video for our latest Ark Gaming monitor. It was my first time in a virtual production studio using massive LED as a backdrop. Really interesting to see how the creatives from VISUALAB Media used the LED canvas in conjunction with the content on the Ark monitor. Thank you Ramaz Studios – a really great space you have there. Contact info@ramazstudios.com if you want a supreme VX experience.”

A video demonstrating the Samsung Odyssey ARK monitor is available on social media. The Odyssey ARK is a 55-inch, 1000R curved screen for HDR 10+ gaming, with a 165Hz refresh rate and 1ms response time. It has four speakers built into each corner and two center woofers, resulting in a 60W 2.2.2 channel configuration.

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