What is virtual production?
There has been a lot of hype around virtual production these days, but what is virtual production? How does it work, and who uses it? These are all questions we’re going to be answering throughout this post.
People from all over the media industry have started adapting their films, music videos, creative campaigns and more from traditional forms of creation. You may be all too familiar with the fact that producing a film takes a lot of time and skill, especially with the use of a green screen.
In many cases, creative vision is impaired by the lack of technological possibilities. But, this is where virtual production really shines.
What is virtual production?
The word virtual production has recently gained popularity in the entertainment industry. Virtual production is the technique of filmmaking in which filmmakers create virtual worlds or photorealistic environments and characters using LED screens rather than green screen technology.
Read on to learn:
- Case studies
- and ethics.
What is Virtual Production - Table of Contents
Virtual Production Basics
Working with LED walls or LED volume is a relatively new concept that has become increasingly prominent in the entertainment industry in recent years. There are many use cases for it, such as film, photography, and podcasts, to name a few.
It involves the use of a virtual environment to create live-action films, which can be an effective way to produce movies with complex and fantastical scenes.
By combining physical and virtual elements, filmmakers can create a seamless final product that captures viewers’ imagination.
This technique relies on cutting-edge technology such as real-time rendering, motion capture, and virtual cameras to create photorealistic environments that are indistinguishable from real life, creating the perfect virtual scene.
One of the most significant benefits of virtual production is the ability to create any scene that a filmmaker can imagine, without the limitations of physical production.
It applies a sense of realism that requires greater effort to achieve with a green screen, whereas LED screens minimise the need for editing in post-production.
This means that filmmakers can create fantastical worlds, complex sets, and intricate action sequences that would be impossible to shoot in real life.
Moreover, virtual production can be a more profitable and efficient way of producing movies, as it eliminates the need for many of the physical resources and logistics required for traditional production.
This enables filmmakers to focus their resources on developing their creative vision and producing high-quality content that captures viewers’ imagination.
Overall, virtual production is a promising new technique that has the potential to revolutionise the way that movies are made and experienced by audiences.
Benefits of using Virtual Production
In the entertainment industry, virtual production has revolutionised the industry, creating a previously impossible virtual world because it opened up a whole new world of possibilities for filmmakers.
We will look at the many benefits of virtual production, including cost-effectiveness and unlimited creative possibilities, and how it changes how movies are made.
Unlimited Creative Possibilities
The possibilities are endless when it comes to virtual production. Filmmakers can create any scene on screen, whether complex or fantastical.
Unlike traditional production, virtual production requires fewer physical resources and logistics. As a result, filmmakers can develop their creative vision and create high-quality content more efficiently, making it a more costly way to produce movies.
Efficient Production Process
Unlike traditional production methods, the virtual production process saves time and money by creating virtual environments and characters rather than scouting locations and building sets.
The real-time nature of virtual production enables filmmakers to make changes on the fly and receive immediate feedback about the final product.
Those who wish to push the boundaries of what is possible must have this flexibility with virtual production because it allows them to change the final product at any point during production, even after filming has started.
Actors and crew members can be safer by avoiding dangerous stunts and physical effects in virtual productions, which can help reduce injuries.
Reduced Environment Impact
Virtual production can be more environmentally friendly than traditional production methods since it avoids location filming and reduces carbon footprints associated with traditional logistics.
Virtual Production Tools
Virtual production tools include software applications such as Unreal Engine and Unity, enabling filmmakers to create virtual environments and characters.
Other tools include motion capture equipment, cameras, and real-time compositing software. These tools combined allow filmmakers to create live-action films in real time.
These tools have revolutionised the film industry, allowing filmmakers to create complex and realistic scenes that would have been impossible to achieve using traditional methods.
Virtual production tools include various software applications and equipment that enable filmmakers to create virtual environments, characters, and props.
The most commonly used software applications in virtual production include Unreal Engine and Unity, which provide a platform for creating photorealistic environments and characters.
These user-friendly software applications offer a wide range of features that allow filmmakers to create custom environments and characters and manipulate them in real-time.
In addition to software applications, virtual production tools also include motion capture equipment, which is used to capture the movements of real actors and translate them into digital data.
This data is then used to animate characters, creating realistic and lifelike movements.
Virtual cameras are also an essential tool in virtual production. They allow filmmakers to capture the action in real time and view it from different angles, making it easier to create the final product.
Another essential tool in virtual production is real-time compositing software, which allows filmmakers to overlay real actors onto virtual environments and characters in real time.
This software is used during the production stage to ensure that the actors interact seamlessly with the virtual elements, creating a cohesive and believable final product.
Overall, virtual production tools have revolutionised the film industry, allowing filmmakers to create complex and realistic scenes that would have been impossible to achieve using traditional production methods.
These tools have opened up new possibilities for filmmakers, allowing them to create high-quality content that captures viewers’ imagination.
Virtual Production Workflow
Virtual production workflow is becoming increasingly popular in the film and television industry. These workflows involve several different elements that are carefully integrated to create a seamless final product that meets the highest quality standards.
During the pre-production stage, filmmakers create detailed virtual environments, characters, and props for the final product. This involves significant planning and creativity, as filmmakers work to ensure that every detail is just right.
Once pre-production is complete, filmmakers move on to the production stage, where real actors interact with virtual characters and environments using motion capture and virtual cameras.
This stage is crucial to the final product’s success, as it allows filmmakers to bring their virtual world to life and create a truly immersive experience for the viewer.
Finally, post-production involves editing and compositing to create the final product. This is where filmmakers can add the finishing touches to their projects, tweaking the lighting, sound, and visual effects to create a truly polished final product.
Virtual production workflows have revolutionised the film and television industry, allowing filmmakers to create a more efficient and commercial-friendly production process.
By using virtual environments and characters, filmmakers can save time and money on location scouting, set construction, and other traditional production expenses.
Additionally, virtual production workflows offer a level of creative freedom that is impossible with traditional production methods. This allows filmmakers to explore new ideas and push the boundaries of what is possible in the world of film and television.
Case Studies That Have Used Virtual Worlds
Real-time production has been used in many films and TV shows, including The Mandalorian, The Lion King, and Avatar. The Mandalorian, a popular TV series, was shot using virtual production, allowing filmmakers to create photo-realistic environments and characters.
The Lion King used virtual filmmaking to create photorealistic animals and environments. Avatar, a groundbreaking film, used virtual production to create the entire world of Pandora.
These films have shown the potential of extended reality and its ability to create complex and realistic scenes.
For example, The Mandalorian used techniques to capture scenes that would have been impossible to shoot in a traditional studio, such as when a giant, fire-breathing dragon chases the Mandalorian and Baby Yoda.
Here’s a list of some films, TV shows, music videos, and fashion shoots shot using virtual production techniques:
- The Mandalorian (TV series)
- The Lion King (2019 film)
- Avatar (2009 film)
- The Jungle Book (2016 film)
- Alita: Battle Angel (2019 film)
- Ready Player One (2018 film)
- Gucci’s 2019 Fall/Winter fashion campaign
- Beyoncé’s “Spirit” music video from The Lion King soundtrack
This is not an exhaustive list, as virtual production is becoming increasingly popular in the entertainment industry.
Ramaz Studios have recently worked with Samsung on their promotional campaign for the Samsung Odyssey Ark gaming monitor featuring “Jungle King”.
Below are some use cases shot at Ramaz Studios – Virtual Production Studio
Real-Time Filming Education and Training
Extended reality is a relatively new technique, and there is a need for education and training to upskill filmmakers.
Many universities and training institutions now offer courses in virtual production, including the University of Southern California and the National Film and Television School in the UK. These courses provide students with the skills and knowledge necessary to create virtual environments and characters using the latest technology.
Ethics and Regulations Behind Mixed-Reality Filming
Virtual production has been gaining popularity in recent years, and as with any new technology, it raises concerns. One of the primary concerns is the use of deep fakes, which can be used to create entirely fake videos or manipulate existing footage.
This technology can potentially misrepresent individuals and events, which could have serious consequences. Additionally, the use of mixed reality can also lead to misrepresentation in other ways, such as altering the appearance of actors or settings to fit a certain narrative. However, there are also benefits to the use of deep fakes and virtual production.
For example, deep fakes can be used to create educational videos or to provide training for difficult or dangerous tasks. Additionally, mixed reality can be used to create more realistic and accurate representations of events or individuals.
Given these concerns, it is important that regulations are put in place to ensure that virtual filmmaking is used ethically and responsibly.
These regulations should protect the rights of actors and ensure that the use of real-time production does not misrepresent reality.
For example, there could be guidelines around the use of deep fakes, such as requiring clear labelling of manipulated footage. Additionally, regulations could be implemented to ensure that actors have control over their likeness and how it is used in virtual productions.
However, some people argue that these regulations could stifle creativity and innovation in the industry. They argue that virtual production is still a new technology and restricting it with too many regulations could prevent it from reaching its full potential.
As extended reality becomes more widespread, we can expect to see more discussions around these issues and the need for regulations to ensure that the technology is used fairly and respectfully by all parties involved.
In conclusion, virtual production is an exciting filmmaking technique that has revolutionised the entertainment industry.
It allows filmmakers to create photorealistic environments and characters in real time, making the production process more efficient and cost-effective. The use of virtual production tools and workflows has opened up new possibilities for filmmakers, allowing them to create complex and realistic scenes that were previously impossible.
As technology continues to evolve, it is essential to ensure that it is used ethically and responsibly, protecting the rights of actors and ensuring that the use of extended reality does not misrepresent reality.
Look above and beyond the traditional realms of photography. Discover how virtual production can unlock creative potential whilst saving you time and money.
Read more about the exciting launch of Ramaz Studios Soho! Our second virtual production powerhouse is now open in the heart of London.
Samsung recently shot their Odyssey Ark monitor campaign at Ramaz Studios virtual production facility. Read the case study.